Presented by Whish Money, Elf Town officially opened its doors on November 23 inside Seaside Arena – Hall 1, revealing Lebanon’s most ambitious and immersive Christmas destination. This large-scale festive universe was created in collaboration with the Ministry of Tourism, Ministry of Information, Télé Liban, the Beirut Governorate, and the Municipality of Beirut, marking a national effort to bring Christmas joy back to Lebanese families.
Whish Money continues to spread joy and uplift communities by bringing happiness once again to Lebanese families this Christmas. As the official partner of Elf Town, Whish proudly welcomes more than 80,000 attendees this season, ensuring that families and children from across Lebanon experience moments of wonder, warmth, and celebration. This partnership reflects Whish Money’s deep belief in togetherness, community, and creating memories that brighten the hearts of families across Lebanon.
Guided by its pillars of empowerment, Whish Money enhances the overall experience at Elf Town by enabling smooth, convenient, cashless digital payments throughout the village. Visitors can explore, enjoy activities, and move freely with ease.
The Whish booth—welcoming, bright, and always buzzing with cheerful energy—has become one of Elf Town’s happiest corners. As part of Whish Money’s mission to empower the younger generation, visitors under 18 and adults can receive a Whish Visa Card with instant issuance directly at the booth, giving them an exciting and responsible entry point into digital independence. Families stop by to interact with the team, discover simple on-the-spot services, and enjoy the warm festive atmosphere.
Elf Town is not a market. It is a full indoor Christmas village built with world-class production quality, featuring lights, music stages, characters, entertainment zones, food courts, and a complete lineup of activities. Guests can explore themed alleys, festive décor, and a vibrant atmosphere filled with the joy of the season. The village includes synthetic ice skating, creative workshops, the snow slider, carnival games, Santa’s House, a Christmas carousel, VR corners, and the Human Claw Machine, along with many more attractions ranging from 4 to 15 dollars.
A 10-dollar village ticket grants full-day access, snow moments throughout the day, live DJs, music bands, stilt walkers, jugglers, mascots, and entrance to all themed areas. Show tickets range from 20 to 100 dollars and include free full-day access to the village. The 100-dollar ultra-premium ticket includes a meet-and-greet with stage performers, an exclusive Elf Town merchandise item, and front-section armchair seating.
Visitors also enter the draw to win the Chery Tiggo 4 Christmas raffle, where one lucky guest will drive home a brand-new Cherry Tiggo 4 this season with WESAVE.
The village experience is supported by VOCO Hotel as the official hotel partner and EgyptAir as the official airline partner, handling international cast travel, crew logistics, and hospitality throughout December.
Elf Town’s festive atmosphere will be broadcast daily across the country through two major media activations. MTV Lebanon will go live from Elf Town every evening before the news from December 12 to December 23, bringing viewers into the heart of the celebration. Sawt El Ghad Radio will also broadcast daily from the village with Mandy Abou Jaoudeh from December 12 to 23, filling the airwaves with Christmas energy.