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Behind the Scenes with Anthony Abou Antoun: CEO of Artists and More
In the world of entertainment, where creativity and innovation collide, one name stands out: Anthony Abou Antoun. As the CEO of Artists and More, a leading entertainment agency specializing in groundbreaking performances and unforgettable experiences, Anthony has become a visionary in the industry. In this exclusive interview, he shares insights into his journey, the challenges of running an entertainment empire, and the passion that drives him.
11 JANUARY, 2025

Q: What inspired you to create Artists and More?

Anthony Abou Antoun: The inspiration came from a deep passion for entertainment and a desire to elevate the industry. I wanted to create something that didn’t just deliver performances but told stories and left a lasting impact. Artists and More started as a small idea—a vision to merge art, culture, and technology—and has now grown into an international brand that pushes boundaries and redefines what entertainment can be.

Q: What is the biggest challenge you’ve faced as CEO?

Anthony Abou Antoun: The entertainment industry is unpredictable, and one of the biggest challenges has been adapting to constant changes. Whether it’s technological advancements, global crises, or shifting audience expectations, you have to stay ahead of the curve. Another challenge is balancing creativity with business. As much as we want to dream big, there’s always a need to think practically to ensure sustainability.

Q: Artists and More is known for its innovative performances. What’s your secret to staying ahead of trends?

Anthony Abou Antoun: Innovation is at the heart of everything we do. I believe in investing in people—our artists, designers, and team members who bring unique perspectives to the table. We’re constantly researching global trends, exploring new technologies, and collaborating with creative minds worldwide. Staying ahead is about being curious, embracing change, and daring to take risks.


Q: What has been your proudest moment as CEO?

Anthony Abou Antoun: There are so many moments I’m proud of, but one that stands out is our success with international productions like Christmas on Ice. Watching the audience react with wonder and joy is a reminder of why we do what we do. Another proud moment is seeing how our work inspires and empowers others—whether it’s performers achieving their dreams or audiences walking away with unforgettable memories.

Q: What’s next for Artists and More?

Anthony Abou Antoun: The journey is far from over. We’re working on expanding our international productions, exploring new creative concepts, and integrating more advanced technologies into our shows. There’s also a strong focus on creating acts that have a deeper purpose—whether it’s raising awareness, celebrating diversity, or inspiring change. The goal is to continue pushing the boundaries of what’s possible in entertainment.


This interview offers a glimpse into the mind of a visionary leader who has reshaped the entertainment landscape. Under Anthony Abou Antoun’s guidance, Artists and More continues to captivate audiences worldwide, proving that with passion, innovation, and a commitment to excellence, the possibilities are endless.
Behind the Scenes with Anthony Abou Antoun: CEO of Artists and More
1

The Vision Behind Artists and More

Anthony Abou Antoun founded Artists and More out of a passion for entertainment and a desire to redefine the industry. His vision was to merge art, culture, and technology, creating performances that tell stories and leave a lasting impact. What started as a small idea has now grown into a globally recognized entertainment brand.
2

Overcoming Challenges and Staying Ahead

Navigating an unpredictable industry, Anthony emphasizes adaptability and balancing creativity with business. His key to staying ahead lies in investing in talent, researching trends, and embracing change. He believes in taking risks, exploring new technologies, and collaborating with creative minds to push boundaries.
3

The Future of Entertainment

Proud of productions like Christmas on Ice, Anthony finds fulfillment in inspiring audiences and performers alike. Looking ahead, he plans to expand globally, integrate advanced technologies, and create meaningful acts that celebrate diversity and inspire change. Under his leadership, Artists and More continues to shape the future of entertainment.

SUMMARY

Anthony Abou Antoun, CEO of Artists and More, has revolutionized the entertainment industry with his visionary approach. In an exclusive interview, he shares his journey, challenges, and the passion that drives his work. Inspired by a love for storytelling, he founded Artists and More to merge art, culture, and technology. Facing industry unpredictability, he emphasizes adaptability and balancing creativity with business. His secret to innovation lies in investing in talent, researching trends, and embracing change. Proud moments include international productions like Christmas on Ice and inspiring performers worldwide. Looking ahead, he plans to expand globally, integrate advanced technologies, and create meaningful acts. Under his leadership, Artists and More continues to push entertainment boundaries.
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